I brushed upon the topic briefly in my "Watching 'Keeping Up With The Kardashians' Is Motivation" blog but I felt it needed elaboration.
Nobody. I mean nobody is more opportunistic than Drake when it comes to the music industry. Okay. Maybe Diddy. But then again nah not really. Drake really sees it all and hears it all. He's shown this time after time after time.
His cosign of the Chiraq wave was at the most perfect time. Right before it really took off. Sent a tweet about having a Chief Keef's "Love Sosa" play 130 times in a day and he dropped a verse on a Lil Reese track.
Remember when he was on the "Versace" remix? Remember how he kidnapped that flow a couple times for his own singles? But think about it. You could make the argument that Migos were the hottest thing in Atlanta during that time. But only in Atlanta. Drake on that remix gave them that national exposure. Drake on that remix added fuel to their fire. Can you see the Migos in the rap game 5 years down the road? Nah. I didn't think so. But temporarily, they're hot and they had Drake on one of their biggest songs. Then he turned around and snatched that rap-style for a bit and turn it into his own movement. Now look at what he did with that Meek Mill tweet. Back in April, he fired up his Twitter app and out of nowhere let a tweet fly that read "Dreams & Nightmares Intro really one of the best rap moments of our generation..." Why? Maybe Drake was just driving through the streets of Toronto with Meek Mill's debut album flourishing through his speakers and decided to tweet it. Or maybe Drake had something up his sleeve.
What did the "Dreams & Nightmares" and a couple of Drake singles from this year all have in common? The crazy, dope beat change making it seem like you got two songs in one. Now these weren't the first instances that he used the "double song" but it definitely was his signature move amidst the time of Meek Mill tweet. Drake also has a thing for doing whatever the "trend" is for the moment then gets right back to his own sound. Whether it's in sports. Music. Whatever. Over the past year or so Drizzy was made fun off because he kept appearing to be a bandwagon fan all over the sports world. But then again it led to him hosting the Espy's. On the music side of things, he's also known for hopping on the trend from time-to-time. This was proven when Drake did the "We Made It" track with Soulja Boy and more recently when he threw a verse on Makonnen's song. Starting OVO (what appears to be the future sound of hip hop) and entering the sports world as the Toronto Raptors' Global Ambassador with a clothing line in conjunction to that position just adds to his mastermind resume.
Aubrey Graham. Drizzy Drake. Wheelchair Jimmy. Whatever you call him, just make sure you're aware he's probably plotting a new way to remain in the headlines. That's what masterminds are capable of.
Yours Truly,
The Boy (@NateSaid)
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